Implementing elite security at Holiday Inn Express Birmingham

Implementing elite security at Holiday Inn Express Birmingham

Part of InterContinental Hotel Group’s family of brands, Holiday Inn Express Birmingham is a fully serviced accommodation offering leading amenities at affordable rates. The hotel serves as a corporate venue through the week and attracts leisure interest during the weekends due to its convenient placement near Broad Street, at the heart of Birmingham city centre.

 

Banking on success

A leading global bank asked GSA to conduct a security and accreditation assessment of the hotel. With a successful history of providing quality standards and service for hotel brands, and having previously assessed and maintained the high standards set by IHG hotels, we were poised to provide a comprehensive analysis of the site.

 

Directing attention

We carried out a thorough assessment of the security and safety service levels of the hotel. The assessment highlighted the need for robust security measures as well as an independent body, like GSA, that works to ensure high-quality security standards are met.

Shaun Cresculo, Group Security & Risk Manager at Centre Island, found the assessment both rigorous and insightful. ”We underwent the assessment in order to respond to the request by the client and, in some areas, it’s certainly highlighted we’ve become a little bit complacent, so this was a great process to direct our attention.”, comments Shaun. “The cost was reasonable and the fact that the Holiday Inn Express Birmingham City Centre will benefit from receiving other corporate and leisure business and additional revenue made it a no brainer.”

After advising the hotel on the key considerations and best practices needed to minimise safety risks and improve security processes, we provided a concise action plan, complete with key directives, recommendations, and a structured timeline for completion. “We received the action plan quite quickly”, continues Shaun, “which was very clear on what we needed to do. The GSA team fully explained to each of our colleagues the requirements and the background, which was really well received”, he added.

 

Maintaining excellence

The assessment gave Holiday Inn Express Birmingham a better understanding of how to maintain top-tier security and safety across the hotel. Furthermore, the GSA security certificate demonstrates a high degree of competency to current and prospective guests, which translates to increased corporate business and additional revenue.

“I would highly recommend the assessment because it’s a professional and external pair of eyes capable of highlighting areas that we had previously overlooked”, said Shaun. “It made us look at things from an outsider’s viewpoint instead of someone from head office”.

Our extensive action plan armed the Holiday Inn with the information required to address key pain points, improve overall security measures, and assure guests that their safety and security sat at the heart of their operations.